CLARISONIC REWARDS Program
Led and art directed global creative team partnered with US and Brand Marketing.
MIA MENS
CHARCOAL BRUSH HEAD
MIA SMART + MIA PRIMA
FIRMING MASSAGE HEAD
ACNE CLEANSING BRUSH HEAD
Led and art directed Global Creative and Visual Merchandising teams, worked with outside agencies in partnership with US and Brand Marketing Teams for packaging, key visuals, digital, media, emails, in-store and educational content.
PROMOTIONS + SALES
SEASONAL HOLIDAYS
Led and art directed Global Creative and Visual Merchandising Teams in partnership with agencies, US and Brand Marketing.
CORE + SEASONAL PRODUCTS
PR + EDUCATION
DIRECT MAIL
Led and art directed Global Creative Team in partnership with US and Brand Marketing & outside agencies. Managed photoshoots, domestic/international press and production checks.
SPECIALTY RETAIL - 2D/3D
POP DISPLAY + FIXTURES
IN-STORE SIGNAGE
Led visual merchandising team in 3D in-store concept, design and production for all POP displays and permanent fixtures including CapEx and budgeting. Art directed global creative team for all in-store signage.
L’OREAL WORLDWIDE MEETING Paris
NEW DEVICE LAUNCH New York
ULTA GM CONFERENCE Atlanta l Houston l Orlando
CES Las Vegas
Project managed and art directed in-house creative team, worked with outside agencies and production houses to concept, produce and implement Clarisonic brand events.
Led and art directed global creative team, internal and external photoshoots, booking talent, managing budget and shotlist.
HOLIDAY + WINTER
SPRING + SUMMER
Led concept, design and production of 3D in-store elements to ensure holistic retail lobby experience for all seasonal campaigns.
VIA INSTANT COFFEE
VERISIMO COFFEE MACHINE & PODS
TAZO TEA STORE
Led concepting, design, value engineering, production and delivery all 3D in-store components as part of global creative studio and visual merchandising team.
ELEVATED FOOD
LA BOULANGE BAKERY
ROASTERY FOOD
EVENINGS FOOD
Led, merchandised, designed and developed all in-store smallwares, fixtures and signage for Starbucks Food programs working with global creative studio, store design, operations and category teams to ensure a holistic in-store presentation.
STARBUCKS RESERVE
FEATURE CUBES + ACCESSORIES
WHOLE BEAN COFFEE
NEW STORE CONCEPTS
POWER OF THE PARTNERS
Created, designed and produced compelling fixture and signage packages for the retail lobby to showcase product, highlight coffee and story-telling. Worked in partnership with store design, store operations, marketing, category sales and global creative.
